Inbound marketing for out-of-this-world-results

Inbound Marketing

 

Inbound marketing for out-of-this-world-results.

Forget outbound marketing, inbound marketing is transforming the way businesses communicate and market themselves.

What’s the difference, I hear you ask? Well… 

Outbound marketing is the marketing we’ve all grown up with. TV & radio ads, newspaper ads, cold calls and perhaps in more recent times – email spamming. It’s the traditional form of marketing where a company initiates a ‘tell and sell’ approach, spraying messages about in the hope that some stick. It’s the opposite of inbound marketing.

If you’re an ambitious business owner looking for targeted, measurable growth, inbound marketing is what you NEED to be doing. Inbound marketing is a data-driven approach that attracts people to your brand, nurtures them and converts them into long-lasting customers and then advocates. With inbound marketing, customers find you (or your products/services). It is essentially the process of generating leads from customers that were actually already interested in what you were talking about, before you started talking.

What’s the problem with outbound marketing? It’s worked for years.

Yes, it has, although marketers have never really been sure on which bits worked and which didn’t. But the world today is much more competitive and saturated (from a marketing perspective) than it was many years ago. Today, businesses are hungrier than ever for market share, so a more efficient way of turning visitors into paying customers was only ever around the corner. If you want to improve how many leads you generate from your website, you need to develop an inbound marketing culture.

One of the reasons that inbound marketing works so well is that people appreciate their attention being ‘earned’ and not ‘bought’. Here are a few outbound marketing stats from Mashable that might surprise you:

  • 44% of direct mail never even gets opened, so stop wasting paper and start saving trees. 

  • 86% of people fast-forward through TV adverts.

  • 84% of 25-34-year-olds will click off a website if it contains excessive advertising.

  • And now a couple of stats from inbound marketing giant Hubspot:

  • 92% of companies using Hubspot’s inbound platform increased their traffic.

  • 40% of these companies increased their traffic by at least 75%

  • Inbound marketing costs 62% less per lead than traditional outbound marketing.

So how do you go about inbound marketing?

As we mentioned earlier, inbound marketing is the process of attracting visitors and turning them into loyal customers through the production and accessibility of useful, valuable content. The valuable part is key – people are more likely to return to you for more if they feel as though you have given them good value for the time they have invested in looking at your products or digital services. The most common (and effective) way of doing this is to give out free information, such as an e-book, which will draw people to your site, allowing them to learn about your company, build loyalty and eventually convert to loyal customers and brand advocates. 

However, once you’ve attracted someone to your site, you’ve got to try and learn a little bit about them. One of the best ways to do this is either via an eBook or e-Newsletter facility. You offer them free information; they give you a few details about themselves – an email being essential. Now, you’ve got a potential new lead to nurture with future relevant and informative marketing campaigns. The process of inbound marketing can be whittled down to 4 key steps:

Attract – Convert – Close – Delight

Attract your potential lead by gaining their attention, be it through natural inbound procedures like SEO or paid procedures like PPC.

Once they have reached your website, what they see/read has got to be enough to convert them into a lead.

Your interesting and relevant material has got to be shown to them on avg. 6 or 7 times in order to close, converting leads into a sales. 

Now that they’re a paying customer, why wouldn’t you try and keep them? Delight them by offering exclusive offers via email, run competitions / promotions on social media or come up with your own brain-wave to delight your new customer and surpass their expectations. Once you get to this stage, you want to try and nurture them into becoming a promoter for your brand – someone who is going to recommend you to others.

Simply stick to the above inbound marketing process and repeat!

We hope you’ve found what you were looking for, but if you’ve got any questions – please ask! Just email hello@360comms.co.uk

Our Customer Pledge

Inbound Marketing

Inbound Marketing

A forensic approach that de-risks your investment.

Commercial Focus

Commercial Focus

We'll never lose sight of the reasons why you hired us.

Value For Money

Value for Money

If it isn't viable, we won't waste your money.

Marketing Excellence

Marketing Excellence

Every client gets the 5 star treatment.

Creative Ideas

Creative Ideas

We'll surprise you with new ideas and fresh thinking.

Digital Experts

Digital Experts

Handpicked resource based on experience and skills.

Helping brands stand out for the right reasons

When we win clients we tend to keep them, enabling us to develop a deep level of understanding and trust.
Here are some of the companies we’ve worked with as their brand or digital marketing agency:

If you're looking for an inbound marketing agency to help you grow traffic, leads and sales, you've found us.


© 360 Brand & Digital 2016
T:01603 713010
The Union Building, 51-59 Rose Lane
Norwich, Norfolk, NR1 1BY
Registered in England: 8554949

RAR Recommended